
Marketing expert warns against brand extensions for new products
Marketing expert Rok Hladnik warns brand extensions for new products may confuse customers and dilute focus, recommending separate identities instead.

Marketing expert Rok Hladnik warns brand extensions for new products may confuse customers and dilute focus, recommending separate identities instead.
Content marketers adopt AI visibility tools to track where their content appears as generative AI transforms discoverability. Learn how these…
You can buy lab-created diamonds in the UK. In recent years, there has been an increase in demand for lab-grown…
Alex Walser launched Savant Syndicate in 2024 , a North Carolina boutique that helps ecommerce brands run acquisition and retention…
EU accuses Temu of obstructing subsidy probe into foreign subsidies that distort competition in the internal market.
Etsy cuts 12 percent of its staff under a restructuring plan to improve coordination and decision-making with staff cuts.
Marketing expert Rok Hladnik warns brand extensions for new products may confuse customers and dilute focus, recommending separate identities instead.
Alex Walser launched Savant Syndicate in 2024 , a North Carolina boutique that helps ecommerce brands run acquisition and retention…
USPS requires merchants to pay foreign customs fees as of October 19, holding businesses accountable for unpaid duties and import…
Google’s new tool helps ecommerce businesses track image search traffic in Search Console, revealing how visual queries drive product discovery.
New ecommerce tools may boost sales and efficiency with AI-driven platforms and search personalization.
Merchants adopting AI-driven tools may need to evaluate different online shopping metrics and timing for better performance.
Shopify and Vercel unveil AI-friendly ecommerce tools for developers, blending Hydrogen SDK with Vercel Shop’s open-source template at Ship 26.
Walmart’s $120 unified membership merges Walmart+ and Sam’s Club Plus, cutting costs by nearly $100—one of France’s most valuable companies…
Nike faces ongoing problems, including a flawed DTC strategy and distribution issues, as CEO Elliott Hill works to refocus the…
Halloween spending drops 16% as 61% of shoppers skip candy, costumes, and decorations, averaging $162 per person this year.


