John Lewis Values Trust Over Retail Media Profits
Buyer Guides
John Lewis Values Trust Over Retail Media Profits

John Lewis prioritizes brand trust over retail media profits, integrating it as part of its broader strategy rather than a…

Monika Kruger • Buyer Guides • September 24, 2026 • 4 min read
Beauty Brands Face Barriers in Gaining Physical Retail Trust
Buyer Guides
Beauty Brands Face Barriers in Gaining Physical Retail Trust

Beauty brands face barriers in physical retail trust as local managers prefer recognizable names. Discover how exclusive partnerships and industry…

Marie Wagner • Buyer Guides • September 23, 2026 • 3 min read
Content Marketers Turn to AI Visibility Tracking Tools
Brand Spotlights
Content Marketers Turn to AI Visibility Tracking Tools

Content marketers adopt AI visibility tools to track where their content appears as generative AI transforms discoverability. Learn how these…

Marie Wagner • Brand Spotlights • September 22, 2026 • 2 min read
Merchants Must Optimize Product Data for AI Shopping Assistants
Brand Spotlights
Merchants Must Optimize Product Data for AI Shopping Assistants

Merchants must optimize product data for AI shopping assistants to ensure their items appear in AI-driven recommendations and stay competitive…

Monika Kruger • Brand Spotlights • September 21, 2026 • 3 min read
Ad pro identifies keys to lower acquisition costs
Flash Picks
Ad pro identifies keys to lower acquisition costs

Ad pro identifies keys to lower customer acquisition costs on Meta and Google with performance levers.

Monika Kruger • Flash Picks • September 19, 2026 • 3 min read
Retail Media Boosts Ecommerce Profits with High Margins
Brand Spotlights
Retail Media Boosts Ecommerce Profits with High Margins

Retail media boosts ecommerce profits with high margins, offering retailers an opportunity to generate significant revenue from existing audiences.

Marie Wagner • Brand Spotlights • September 18, 2026 • 2 min read
Expert Warns of Ad Fraud Tactics
Product Launches
Expert Warns of Ad Fraud Tactics

Expert warns of ad fraud tactics and deception in programmatic networks.

Monika Kruger • Product Launches • September 17, 2026 • 2 min read
FedEx and DHL Expand Ecommerce Shipping Tools
Brand Spotlights
FedEx and DHL Expand Ecommerce Shipping Tools

FedEx and DHL enhance ecommerce shipping with new tools for seamless international trade and cross-border payments.

Monika Kruger • Brand Spotlights • September 16, 2026 • 3 min read
BK Beauty bets big on TikTok despite rising ad costs
Trend Alerts
BK Beauty bets big on TikTok despite rising ad costs

BK Beauty returns to TikTok Shop despite rising ad costs, betting on platform growth for its direct-to-consumer makeup line amid…

Marie Wagner • Trend Alerts • September 15, 2026 • 2 min read
Retail Media Market Growth Outpaces Advertiser Value
Brand Spotlights
Retail Media Market Growth Outpaces Advertiser Value

Retail media advertising growth outpaces advertiser value. Learn how retailers like Amazon turn storefronts into dedicated channels.

Monika Kruger • Brand Spotlights • September 14, 2026 • 3 min read