
Marketing expert warns against brand extensions for new products
Marketing expert Rok Hladnik warns brand extensions for new products may confuse customers and dilute focus, recommending separate identities instead.

Marketing expert Rok Hladnik warns brand extensions for new products may confuse customers and dilute focus, recommending separate identities instead.
John Lewis prioritizes brand trust over retail media profits, integrating it as part of its broader strategy rather than a…
Retail media won't fix the footfall problem facing brick-and-mortar stores. Discover why ad revenue might not solve deeper structural issues.
JD.com returns to profit in Q2 2026 despite a 2.9% sales dip, driven by stronger retail margins and cost controls.
Wholesome Pantry unveils a fresh packaging design with modernized logos and color cues to enhance product visibility and consumer choice.
Currys launches a dad-centric humour campaign to promote its energy-saving tech, using storytelling on video-on-demand, YouTube and radio for engagement.
Marketing expert Rok Hladnik warns brand extensions for new products may confuse customers and dilute focus, recommending separate identities instead.
Alex Walser launched Savant Syndicate in 2024 , a North Carolina boutique that helps ecommerce brands run acquisition and retention…
USPS requires merchants to pay foreign customs fees as of October 19, holding businesses accountable for unpaid duties and import…
Google’s new tool helps ecommerce businesses track image search traffic in Search Console, revealing how visual queries drive product discovery.
New ecommerce tools may boost sales and efficiency with AI-driven platforms and search personalization.
Merchants adopting AI-driven tools may need to evaluate different online shopping metrics and timing for better performance.
Shopify and Vercel unveil AI-friendly ecommerce tools for developers, blending Hydrogen SDK with Vercel Shop’s open-source template at Ship 26.
Walmart’s $120 unified membership merges Walmart+ and Sam’s Club Plus, cutting costs by nearly $100—one of France’s most valuable companies…
Nike faces ongoing problems, including a flawed DTC strategy and distribution issues, as CEO Elliott Hill works to refocus the…
Halloween spending drops 16% as 61% of shoppers skip candy, costumes, and decorations, averaging $162 per person this year.


