Marketing expert warns against brand extensions for new products
Product Launches
Marketing expert warns against brand extensions for new products

Marketing expert Rok Hladnik warns brand extensions for new products may confuse customers and dilute focus, recommending separate identities instead.

Monika Kruger • Product Launches • October 28, 2026 • 2 min read
North Carolina Agency Highlights YouTube TV Ads Potential
Product Launches
North Carolina Agency Highlights YouTube TV Ads Potential

Alex Walser launched Savant Syndicate in 2024 , a North Carolina boutique that helps ecommerce brands run acquisition and retention…

Monika Kruger • Product Launches • October 27, 2026 • 2 min read
USPS Requires Merchants to Pay Foreign Customs Fees
Flash Picks
USPS Requires Merchants to Pay Foreign Customs Fees

USPS requires merchants to pay foreign customs fees as of October 19, holding businesses accountable for unpaid duties and import…

Marie Wagner • Flash Picks • October 26, 2026 • 3 min read
Google adds tool to track image search traffic for online
Brand Spotlights
Google adds tool to track image search traffic for online

Google’s new tool helps ecommerce businesses track image search traffic in Search Console, revealing how visual queries drive product discovery.

Monika Kruger • Brand Spotlights • October 25, 2026 • 2 min read
New ecommerce tools boost sales and efficiency
Brand Spotlights
New ecommerce tools boost sales and efficiency

New ecommerce tools may boost sales and efficiency with AI-driven platforms and search personalization.

Marie Wagner • Brand Spotlights • October 24, 2026 • 4 min read
Merchants Rethink Online Shopping Metrics
Flash Picks
Merchants Rethink Online Shopping Metrics

Merchants adopting AI-driven tools may need to evaluate different online shopping metrics and timing for better performance.

Marie Wagner • Flash Picks • October 23, 2026 • 2 min read
Shopify and Vercel build AI-friendly ecommerce tools
Buyer Guides
Shopify and Vercel build AI-friendly ecommerce tools

Shopify and Vercel unveil AI-friendly ecommerce tools for developers, blending Hydrogen SDK with Vercel Shop’s open-source template at Ship 26.

Marie Wagner • Buyer Guides • October 22, 2026 • 2 min read
Walmart rolls out unified $120 membership to rival Amazon Prime
Trend Alerts
Walmart rolls out unified $120 membership to rival Amazon Prime

Walmart’s $120 unified membership merges Walmart+ and Sam’s Club Plus, cutting costs by nearly $100—one of France’s most valuable companies…

Marie Wagner • Trend Alerts • October 21, 2026 • 2 min read
Nike problems continue to grow
Trend Alerts
Nike problems continue to grow

Nike faces ongoing problems, including a flawed DTC strategy and distribution issues, as CEO Elliott Hill works to refocus the…

Marie Wagner • Trend Alerts • October 20, 2026 • 4 min read
Halloween Spending Slumps as Shoppers Cut Candy, Costumes
Trend Alerts
Halloween Spending Slumps as Shoppers Cut Candy, Costumes

Halloween spending drops 16% as 61% of shoppers skip candy, costumes, and decorations, averaging $162 per person this year.

Monika Kruger • Trend Alerts • October 19, 2026 • 1 min read