
Marketing expert warns against brand extensions for new products
Marketing expert Rok Hladnik warns brand extensions for new products may confuse customers and dilute focus, recommending separate identities instead.

Marketing expert Rok Hladnik warns brand extensions for new products may confuse customers and dilute focus, recommending separate identities instead.
EU accuses Temu of obstructing subsidy probe into foreign subsidies that distort competition in the internal market.
Pernod Ricard’s Taste Odyssey app transforms airport tastings into interactive, shareable flavor journeys, proving travelers crave immersive retail experiences.
Raley's shifts leadership to improve customer engagement in the grocery sector with new marketing and operations roles.
Beanies have been popular for years, and there's a good reason for that. They're the perfect accessory for keeping your…
Albertsons may attract new buyer soon to improve performance and create long-term value for customers and shareholders.
Marketing expert Rok Hladnik warns brand extensions for new products may confuse customers and dilute focus, recommending separate identities instead.
Alex Walser launched Savant Syndicate in 2024 , a North Carolina boutique that helps ecommerce brands run acquisition and retention…
USPS requires merchants to pay foreign customs fees as of October 19, holding businesses accountable for unpaid duties and import…
Google’s new tool helps ecommerce businesses track image search traffic in Search Console, revealing how visual queries drive product discovery.
New ecommerce tools may boost sales and efficiency with AI-driven platforms and search personalization.
Merchants adopting AI-driven tools may need to evaluate different online shopping metrics and timing for better performance.
Shopify and Vercel unveil AI-friendly ecommerce tools for developers, blending Hydrogen SDK with Vercel Shop’s open-source template at Ship 26.
Walmart’s $120 unified membership merges Walmart+ and Sam’s Club Plus, cutting costs by nearly $100—one of France’s most valuable companies…
Nike faces ongoing problems, including a flawed DTC strategy and distribution issues, as CEO Elliott Hill works to refocus the…
Halloween spending drops 16% as 61% of shoppers skip candy, costumes, and decorations, averaging $162 per person this year.


