
Currys launches dad-centric humour campaign for energy-saving tech
Currys launches a dad-centric humour campaign to promote its energy-saving tech, using storytelling on video-on-demand, YouTube and radio for engagement.

Currys launches a dad-centric humour campaign to promote its energy-saving tech, using storytelling on video-on-demand, YouTube and radio for engagement.
Google Ads sequence campaigns let brands control video ad order to boost visibility and awareness—discover how this new format works.
US food and drink growth is projected to slow to 2-3% by 2027, returning to pre-pandemic trends with steady volume…
Gopuff private label expands with first seasonal lineup, adding fall baked goods to Crave Shoppe and Basically banners for instant…
You can buy lab-created diamonds in the UK. In recent years, there has been an increase in demand for lab-grown…
New Jersey becomes the first state to ban surge pricing using consumer data, protecting shoppers from unfair price hikes based…
Currys launches a dad-centric humour campaign to promote its energy-saving tech, using storytelling on video-on-demand, YouTube and radio for engagement.
TikTok Shop is transforming UK small-biz sales with live commerce, boosting engagement through discovery and real-time interaction for over 300,000…
Gordon Brothers considers separate sales of Poundland and Dealz, one of its discount chains, due to interest from retailers and…
Clarks launches new shoe campaign asking Are You Wearing The Right Shoes?.
Pernod Ricard’s Taste Odyssey app transforms airport tastings into interactive, shareable flavor journeys, proving travelers crave immersive retail experiences.
John Lewis prioritizes brand trust over retail media profits, integrating it as part of its broader strategy rather than a…
Beauty brands face barriers in physical retail trust as local managers prefer recognizable names. Discover how exclusive partnerships and industry…
Content marketers adopt AI visibility tools to track where their content appears as generative AI transforms discoverability. Learn how these…
Merchants must optimize product data for AI shopping assistants to ensure their items appear in AI-driven recommendations and stay competitive…
Ad pro identifies keys to lower customer acquisition costs on Meta and Google with performance levers.
